RESUME
Senior Vice President of Sales
Intelligence Press, Inc. • 2002–present
As Senior Vice President of Sales responsibilities included the development of a group and data sales program, which has increased sales revenue 540% since 2002. Wrote, designed and created sales and marketing collateral. Direct marketing included mail and email. Compiled a list of 100,000 industry emails as well as created and implemented email campaigns and selected ESP. Increased corporate license sales at least 15% every year. Provide account management and support for over 300 clients—including 3 of the Top 10 Fortune 500 companies.
Senior Content Specialist
divine • 2001–2002
divine acquired SageMaker to expand its portal content offerings. As Senior Product Manager of News Machine responsibilities included sales support & training, RFP / RFQ 's, and product demonstrations. Sales included International Olympic Committee, Financial Times and Barclays.
Senior Product Manager
SageMaker • 1999–2001
SageMaker bought Retrieval Technologies for its real-time news technology and content licenses. As Senior Product Manager leveraged sales and marketing knowledge of News Machine. Responsibilities included sales support & training, RFP / RFQ preparation, and product demonstrations. Product support of News Machine included sales to Ketchum PR and Reuters Business Briefing.
Vice President of Marketing and Sales
Retrieval Technologies, Inc. • 1997–1999
Retrieval Technologies is a knowledge management company. Responsibilities cover publicity, collateral materials development, market analysis, advertising, direct marketing, strategic planning, sales management, tradeshow coordination, RFP preparation, product research, and documentation. Marketing duties include conceptualizing, executing, and coordinating multimedia presentations. Sales management tasks include business development, product pricing, staff training in product knowledge, and creating, applying, and analyzing sales metrics. Competitive Intelligence requiring tracking trends in information technologies as well as collaborating on the development and design of the company’s Internet/Intranet information product called News Machine and NewsCLICKS. Associated Press, World Bank / IMF, and Procter & Gamble among the customers personally sold.
Director of Marketing
SMS Data Products Group, McLean, VA • 1991–1997
As Director of Marketing for the CD-ROM division, turned a federal contract with little to no initial sales into a contract that delivered over 150,000 CD-ROM towers and developed a complete CD-ROM networking product line for retail. Job responsibilities included product development and product marketing as well as advertising and the creation of collateral materials for all markets. To leverage the existing CD-ROM business, negotiated an exclusive federal contract with Dialog OnDisc for twice the normal royalties. Involvement with bid strategy and proposal writing resulted in several million-dollar-plus CD-ROM awards. Created the company’s original Internet Web site, in 1994, and acquired numerous patents and trademarks. Public relations duties included speaking engagements at SIGCAT seminars and conferences on CD-ROM networking philosophies and information trends.
Vice President of Public Relations
Digipro, Inc., Huntsville, AL • 1989–1991
Digipro was a high-tech computer peripherals company. Work encompassed publicity, lobbying, collateral materials development, advertising, tradeshow coordination, and business development. Wrote a business plan that generated additional venture capital and a dozen favorable product announcements and product reviews.
President/Owner
The Advertising Store, Huntsville, AL • 1986–1991
The Advertising Store was a full-service ad agency that employed several free-lance designers. Responsibilities included creative design, copywriting, promotions, and account management in all media for retail and industrial clients. Projects at the agency varied from HDTV product development to Congressional lobbying. Self-promotion included speaking at Public Relations Council of Alabama conferences and teaching popular evening classes at the University of Alabama, Huntsville, on creativity and small business management.
Creative Director Production Manager
Genesis Graphics, Burbank, CA • 1985–1986
Genesis Graphics produced specialty publications. The job required management and production skills for the creation of magazine spreads and newsprint tabloids.
Assistant Art Director
Adworks, Foxboro, MA • 1984–1985
Adworks is primarily the in-house advertising agency for a chain of stores called Underground Camera. Responsibilities were co-op ad layout, package design, and point of purchase displays.
Creative Director
Cotton Communications, Worcester, MA • 1981–1984
At Cotton Communications, a publishing, advertising, and public relations firm, started as a student creative consultant and continued during and after college as a creative director. Client work involved public, private, industrial, and retail markets in many different capacities, as a copywriter, designer, art director, traffic coordinator, publicist, and accounts manager. Publicity projects included television, radio and newspaper coverage concerning the Centrum in Worcester, sports and entertainment events, and a city campaign to host the National Sport Festival.
Volunteer Experience
Board of Directors
Day Care Association, Huntsville, AL • 1986–1991
Helped with publicity and fundraising activities as well as organizational and management issues. During my five-year tenure the association doubled the number of children of single parents enrolled and acquired new facilities.
Meals on Wheels of Huntsville, AL • 1986–1991
Assisted with publicity and fundraising activities, increasing donations, participation, and the number of persons fed.
Director
Little Center Gallery, Clark University, Worcester, MA • 1981–1983
This internship included preparing publicity budgets, selection and scheduling of exhibits, training, and exhibition design and installation.
Education
Clark University
Bachelor of Science in Management, 1983
Bachelor of Arts in Studio Art, 1983
References, writing samples, and PDF samples, available upon request
CONTACT
jim.geanakos@gmail.com